I assume you already saw Avène in local drugstores and department stores in one of your visits. I know that it's been around even before it came to the Philippines (my mother used to use Avène's Eau Thermal Spring Water), but I just found out that it has quite a history and it goes something like this.
Photo Credit: avenecenter.com
In 1736, in a small town called Avène located in the south of France, a horse owned by the Marquis of Rocozels was let loose due to a skin rash. Legend has it that the horse had found a nearby spring (which is later on known as Saint Odille Spring), and drank and rolled itself in its waters. After some time, the horse's coat became shiny and healthy once more. It did not take a lot of time for the news of the miraculous healing of the horse to spread across town.
And the news reached the Marquis, too.
Photo Credit: Avène USA website
The Marquis, who once owned the site where the spring was discovered, decided to build the first thermal facility to treat locals who suffered from skin conditions such as eczema, psoriasis, and even burns. Eventually, the entire of France learned about this "miraculous water"-everyone wanted to experience it and even renowned dermatologists such as Jean-Louis Albert highly recommended the thermal facility to his patients. Not long after, the rest of the world, too, had heard about and clamored for the miraculous water of Avène-in fact, it was used to treat the victims of the Great Fire of Chicago. The reputation of the spring water of Avène grew and grew that the French government acknowledged its site to be of "public benefit".
In the 70's, Avène Hydrotherapy Center was purchased by Pierre Fabre Laboratories, the second biggest pharmaceutical corporation in France today. They continued treating individuals through various therapies using the spring water and in the 80's, they created a skin care line infused with it and its healing powers. This is Avène, the dermoceutical brand we have today.
Photo Credit: avenecenter.com
This is now the Avène Hydrotherapy Center where 4,000 patients are being accommodated every year and where the product research, manufacturing, and bottling of Avène take place. It still stands in the original site of the first- ever thermal facility of the 1700's and the site remains unadulterated, ethically sustained and maintained, and heavily protected by local laws.
I just had to tell you that because I love history and it's my most favorite subject in highschool. :D
I digress! What is Avène, as a brand? Avène is a French dermoceutical skin care brand-meaning it is a consumer range, but is recommended by skin experts and dermatologists-that is suitable for sensitive skin and is even considered as relief for minor skin irritations. All Avène products contain the "miraculous water" so one does not have to go all the way to France to experience its benefits.
Check out now their notable products, plus I'll tell you all about Eau Thermale, their superstar product. Click READ MORE.
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